Chapparon

Customer: La cerveza del Chaco./ Task: Design & Illustration

What the client needed

The brand name (Chaparrón) refers to a rain shower. The beer is in Chaco, a region north of Paraguay and Argentina. This region is very dry and rough. With a chaparrón something positive and refreshing is connected. Everyone is happy when a little chaparrón (rain shower) comes. The bottle tree is a typical symbol of the region.