Customer: La cerveza del Chaco./ Task: Design & Illustration
What the client needed
The brand name (Chaparrón) refers to a rain shower. The beer is in Chaco, a region north of Paraguay and Argentina. This region is very dry and rough. With a chaparrón something positive and refreshing is connected. Everyone is happy when a little chaparrón (rain shower) comes. The bottle tree is a typical symbol of the region.
My part of the project
The idea was to draw a bottle tree, since it is a symbol of Chaco, on which Chaparrón rains. Also the label should be in vintage style. Because firstly it’s a family business, secondly it’s a classic, and thirdly it’s just cool!
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