Actually, we’ve already drawn something like 10 labels for these guys. But so far only four have come into our hands and we have been able to photograph them.
As you can see the idea of these labels is simple. The main character is Barry, the brewery owner’s dog. Depending on the name of the beer, the protagonist finds himself in different situations. For exemle, «Pilz and Love» beer plays on the famous hippie slogan of the 60s.
The challenge was to make a striking and memorable label so that it would be highly visible in the local market.