Valley Girl Blonde
Customer: Yampa Valley Brewing Company./ Task: Design & Illustration
Description of the product
Small, independent craft beer created in a tiny, outdoors oriented mountain valley town. Our Valley Girl Blonde is brewed with Saaz hops and local, raw honey.
What the design needed
Younger female depicted enjoying outdoor and/or mountainous setting, white water rapids, rock climbing, etc. Open to creation of a blonde character to depict the beer, old western themed character, silhouettes or simple design, etc. Branding may be modern outdoorsy, retro outdoorsy or rustic/western «old Colorado» feel. Female needs to be non-sexualized but attractive, actively engaged in her surroundings in an empowering way.
