Rhone Brew — Craft Beer Label System
Customer: Rhone Brew/ Task: Illustrative Visual Sistem and Branding
Task
The task was to develop a cohesive label series for a small French brewery — a system where every beer has its own personality but still feels like part of one world. The solution was a character-driven identity that strengthens recognition, expands easily, and gives the brewery a memorable visual voice.
The client wanted a series of anthropomorphic characters for a craft beer line —
each inspired by local animals from the region and defined by a clear personality.
each inspired by local animals from the region and defined by a clear personality.
– Frog King — arrogant and self-important
– Sheep Queen — naive and simple
– Ferret Cardinal — greedy and cunning
– Foxy Red — seductive courtesan
– Badger Executioner — strong and intimidating
– Jesus — relaxed, easy-going “dude”
– Sheep Queen — naive and simple
– Ferret Cardinal — greedy and cunning
– Foxy Red — seductive courtesan
– Badger Executioner — strong and intimidating
– Jesus — relaxed, easy-going “dude”
Solution
To unify the character line, I developed a coherent visual world inspired by local French architecture and the atmosphere of old France. Each character was designed with clear archetypal traits and crafted visual details that express their personality. A consistent label structure, typography, and color system keep the entire series cohesive on shelves, strengthen recognition, and allow the identity to scale easily as the brewery grows.
