Rhone Brew is a small brewery in a medieval town in France. They needed packaging that could do two things at once: stand out fast on the shelf, and stay consistent as the range grows.

So we built an illustrated brand world inspired by medieval aesthetics — with allegorical animal characters. Each beer became its own character, but everything follows the same visual rules, so the lineup feels like one brand, not a bunch of separate labels.

Illustration, type, and layout were designed as a system that scales naturally — across bottles, packs, interior graphics, and merch.