Coffee packaging redesign
Customer: Borealis Coffee Company./ Task: Design & Illustration
Task
A bag design for packaged coffee and a label design to differentiate between coffees. Objective point is a design that can be used to distinguish between coffee types.
Solution
Actually it was 2 designs. One for coffee bag and one for label — sticker. To reduce the cost of coffee bag, it was decided to make design in one color. In order to distinguish one type of coffee from another, we decided to use colored stickers. To enhance the effect, we decided to use the images of animals from the north — grizzly bear, wolf, moos etc.
In this coffee back design we tried to keep the company brand — small batch nature-loving coffee company coming from the north.
