Alice in Wonderland Logo

Customer: Alice in the Village, Mystic CT./ Task: Design & Illustration


To do a re-brand: to separate brand from the Disney Alice in Wonderland Brand. The Lewis Carroll book and characters are all in the public domain so we can use the names and original illustration. Use pastel colours and hand drawings for the design.
Target group is mainly female ages 5-99.

The first stage is sketching and finding an idea.

Of the four options, the client chose the Girl and the White Rabbit sitting on the teapot. All we had to do was polish the logo and present it to the client.