Big Joe beer label

Customer: Yampa Valley Brewing Company./ Task: Design & Illustration

Technical task:

The Beer is named for a Rapid on the Yampa River. It is a desert canyon river. I would like the art to be the side view of a raft hitting a rapid, the raft would be elevated in the back and the raft guide will be looking at the viewer very excited. The raft guide would also symbolize «Big Joe», A larger man with no shirt on, a belly sticking out below his life jacket and dark sunglasses.