Beer Label Illustration

This label is part of Rockscore’s ongoing character-driven beer series built around Barry the dog.
For this release, the brewery wanted a new character: a ram obsessed with Barry — sitting at home in a worn-out “alcoholic” sports jersey and shorts, tracking clues and building a fan site like a true fan detective.

The idea let us push the series beyond “one hero, different roles” and expand the world with supporting characters and side stories.
It’s a good example of how an illustrated label system stays consistent — while each new beer gets its own scene, humor, and personality.