Borealis Coffee — Packaging and Key Visual
Customer: Borealis Coffee Company./ Task: Design & Illustration
Borealis began as a coffee packaging project. But it ended up becoming one of our most “telling” cases — not because of the product category, but because of what the work proves: a clear visual style can turn a label into a brand.
The coffee packaging is the flagship. The merch extensions show the real power of the system: the identity stays recognizable when it leaves the bag and starts living on real objects.
The Challenge
Borealis didn’t need decoration. It needed a face — something simple, confident, and consistent enough to hold the brand together across products and real-world use.
The approach
We built a style-driven identity: a restrained black-and-white system where illustration and graphic language do the heavy lifting.
No noise, no random elements — just a clear set of rules that keeps the brand recognizable at a glance.
What makes it work
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Recognition first. You notice it fast — even from a distance.
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Repeatable rules. The style holds when the range expands.
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Consistency across touchpoints. Packaging and merch feel like one world, not separate designs.
Output
- Coffee packaging (flagship product)
- A reusable visual language (illustration + layout logic + typography direction)
- Merch applications that show the system working beyond packaging
