45pixels gives brands a face — and a system to keep it.
One good label is the easy part. The trouble starts at the fourth — when every product needs a character of its own and the shelf still has to read as one brand.
Start with one label — build an illustration-driven brand.
Coffee
Launched 2026 · two lines, one system
Beer
Twenty labels · four lines
Wine & spirits
Nine labels · one visual language
Food & beverage
Five flavours · added into the system
Beer
Six characters in one year · extended by the brewery
Coffee
Since 2017 · packaging to merch
A complete packaging look for your range: label layout rules and a consistent series system.
Learn more
Expand your brand into merch, interiors, posters, social media, and key visuals.
Learn moreI walked into a coffee shop to buy the same coffee I had at home. There was just one problem. I couldn't remember its name. I stood in front of the shelf trying to remember the package. Nothing. Then I caught myself thinking: “If there had been a bear on that bag, I'd simply ask for the coffee with the bear.”
Just an observation. No conclusions.
5.0 ★ from 62 client reviews · Working with brands since 2016
An independent studio. One illustrator: Alex.
“Always my favorite designer! We've built a brand image together over the past 10 years. This project further solidifies our brand. Thank you for being so creative, talented, and responsive. See you on the next project!”
Borealis Coffee Company
“What sets Alex apart isn't just the quality of the work — it's how he thinks through the concept and design. Every design decision he made was considered in context of the existing coffee packaging, so the two lines feel related without being identical.”
GIANT Coffee Co.
“I've worked with Alex on several branding projects in the past four years, and am always impressed!”
Mother North Dogsled
“Alex went through multiple rounds of revisions for us based on changing requirements from our manufacturer. We really appreciate his patience and attention to detail working with us.”
Cutch's Feisty Food Co.
“What initially drew me to him was his illustrative style. It stood out immediately and felt like the right fit for the direction of the brand, and he absolutely delivered on that. His process is thoughtful and thorough, and the system he builds into the design is really unique and cohesive.”
GIANT Coffee Co.
“Brilliant and excellent work as usual. Thanks a lot Alex!”
Coffee Jug Roastery
“Very professional, reactive, excellent communication!”
Rhône Brew
“Great designer, very accommodating and worked with me through multiple revisions. I will be hiring them again.”
Client review
Tell me about the product and where you want to take it — I'll point you to the right place to start.
