A quote from the brief:

«We’d like to tell the story of how the coffee fruit ripens on the plant — from flower to cherry. I’ll add a link below that details all the steps of the process. We’re going to use the black mug, so the illustration can be in white. I imagine this may be a challenge in only one color. We can add up to one more color in the printing process if that makes a difference. The «direction of the story» can be from left to right so the left side of the illustration starts with the coffee budding as a flower and the story flows to the right. We’d like our logo on the right side of the illustration.»