Rockscore is an independent brewery in a crowded market. They didn’t need one flashy label — they needed a brand that stays recognizable as the lineup grows.

The face of the brand is Barry — a Bernese Mountain Dog. The idea was simple: make the brewery feel human, friendly, and instantly memorable.

For the first series, Barry shows up in different roles:

• a free-spirited hippie

• a calm Zen monk

• a stylish Elvis-like character in New York

Each label tells a new little story, but the character stays the same — and the visual structure stays consistent. That’s what turns the illustrations into a system, not a one-off design.