Red Crane
Customer: Yampa Valley Brewing Company./ Task: Design & Illustration
Beer description
Beer for the birds! Don’t be fooled by the rich copper hue — our Irish Red Ale is pleasantly sessionable, with just the right touch of roast and toffee notes. A portion of all can sales benefit the Colorado Crane Conservation Coalition.
What the design needed
Since the partners of my customers are a Colorado Crane Conservation Coalition, on the label should have appeared a red crane. We focused on the artistic part of the project because main elements was already developed. The customer wanted the crane to look a bit short-sighted. I was afraid that because of this, the label will have a feeling of a cartoon. But due to the strong anatomy, this effect was avoided.
