This project focuses on creating a quiet, honest visual language for a local English gin inspired by the forest it comes from. The label design is deliberately restrained: a hand-drawn deer illustration, simple typography, and thick, tactile paper that feels natural and timeless. Instead of loud colors or marketing claims, the design relies on calm composition, material quality, and atmosphere, making the bottle feel like a real object from a specific place. The visual system is meant to work in a bar environment and for local audiences and travelers alike — not as a flashy shelf product, but as something you notice slowly, hold in your hands, and remember.