Coffee · One bird per line
Coffee Jug
— one bird for every product line
The challenge
Coffee Jug came with a logo — a dalla, the pot the Gulf pours coffee from — and a range that kept growing. Beans, cold brew, a tee, more coming. One more thing the client knew for certain: the birds. He's an obsessive, and he wanted the region's own species on everything.
Origin had to show too. Where the bean's from, how it's processed, how high it grew — on the bag, not buried. The client's answer: a punched card on a plastic loop, clipped straight to it.
The face
A flat, cut-paper jungle — and one bird painted alive on top of it. That gap is the whole design. Leaves and coffee cherries sit back as blunt silhouettes; the bird steps forward, modelled and shaded, close enough to see the eye. Every product runs the same trick, and every product changes the bird.
What stayed,
what changed
Stayed — across the range
The deep indigo. The dalla. The flat, stencil-cut foliage. And the one rule under all of it: a rough graphic ground, a single bird rendered in full.
Changed — every product
The species, drawn real, never a recolour. A hoopoe on the beans, crest fanned. Two different kingfishers facing off across the cold brew. A fifth bird on the tee. Cold brew adds its own move — each origin gets a colour (Peru green, Colombia red, Bolivia amber) that rides the front panel and bleeds through to the back.
The world
Off the shelf, the bird gets room. It perches in a loose wreath of foliage across the back of an oversize tee, the dalla at the centre. The same artwork blows up onto a café wall — a concept, never built, kept here because the colours hold at that size.
The result
Live, out of Kuwait. Two lines carry the mark — coffee and cold brew — and it came back three times: the coffee packaging, the cold brew, then artwork for tees.
What I built was a master pack and a sticker template to sit on it. New flavours after that were printed by the roastery themselves — one bird stays, the sticker changes. The system does not need me to run.
Want one of these
for your own range?
Tell me what you're making and what comes after it. I'll tell you which chapter it is — and if it isn't a fit, I'll say so.