Cutch’s Craft Sauces

Cutch’s Feisty Sauce is a small-batch hot sauce brand with a growing lineup.
The goal was to build one clear label system — not a set of unrelated designs.

Each flavor gets its own illustrated character that matches the sauce’s mood and heat level, while the structure stays consistent across the range: the same hierarchy, layout, and repeatable rules.

This makes the bottles work as a family on the shelf, and makes it easy to add new flavors later — just introduce a new character without redesigning the brand.

Illustration drives the packaging here not as decoration, but as the core of a scalable system.